Maybe there are many products Xiaobai can't understand the three core elements of rigid needs, high frequency and pain points, and they are just dizzy bulk sms service when listening to the concept. In this article, the author will use multiple cases to take you to an in-depth understanding of the three elements of rigid needs, high frequency, and pain points, so that you can easily grasp the core ideas and no longer have to worry about not being able to solve user needs. For Xiaobai, who has just come into contact with products, the most painful point may be that when making a product, he is criticized by the user that "it is cumbersome to use, and the experience is extremely poor", and the boss bulk sms service criticizes the product for not meeting the needs of users. Therefore, if you want to make a good product, you must deeply grasp the three core elements of rigid demand, high frequency, and pain points.
A product manager who masters these three elements is called a good product manager. When we first started to learn products, we were taught by product bulk sms service bosses – to make a good product, we must start from the three points of “just need, high frequency, and pain points”. But how do we gain a deeper understanding of these three points? First of all, the author will tell you what I understand about "rigid needs, high frequency, and pain points" to give you a definition and understanding: Rigid demand: Rigid demand is based on "elastic demand". The flexible bulk sms service demand is not the demand that the user must implement but only to enhance the user's sense of experience. The "rigid demand" is the demand that the user must meet. Literally, the user must something that is needed or has to be done; High frequency:
High frequency refers to the frequency that a user's desire to achieve is generated within a certain period. Pain points: Refers to the difficulties that users bulk sms service have when solving their own needs, that is, when users do not use our products when they use their own solutions to solve their own needs. If we want to evaluate these three points, we can use this sentence - just need to look at penetration, high-frequency inspections, and pain points to look at consumption. 1. Just need to see penetration Just need to look at penetration. Penetration refers to the concept of penetration bulk sms service rate in marketing. Penetration rate refers to a percentage of the actual sales volume of an enterprise in the market potential. If we derive this penetration rate range, the larger one has the coverage of an industry,