Here are some tips for creating effective metadata that can help your videos get found. Now, this first tip might seem counterintuitive, but you want to research the types of videos your competitors are making before creating your video. It's true - the best time to optimize your video for he Battleground of Entities and Reviews Posted: 2020-11-18 For anyone familiar with my articles, you will know that I really enjoy writing about a few specific topics: Entities The future of research
Today, we're going to look at one area where both apply: reviews. In this article, we're not going to dive into specific strategies for acquiring reviews, as these change over time (although I'll link to some fantastic pieces below that cover some current approaches jewelry retouching service well). Instead, we're going to look at why reviews matter and how Google views them — and will likely be looking at them in the months and years to come. We'll obviously look at company reviews, but we'll also
consider reviews for specific products and similar areas. What are "entities"? Before we get to any of the above, we need to cover what an entity is to really begin to understand how it performs its role. If you haven't heard of search algorithm entities yet, they are defined by Google as follows: [A]n entity is a singular, unique, well-defined and distinguishable thing or concept. For example, an entity can be a person, place, object, idea, abstract concept, concrete item, other relevant thing, or any combination thereof.