Bio, Jeffrey Dobkin E-mail marketing is a form of direct marketing which uses e-mail as a means of building relationships with customers and communicating information. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. But now, it becomes a much more sophisticated way to achieve customer loyalty and repeat business. With all the capabilities now available in e-mail marketing systems, e-mail marketing has still been very popular.
Here are several major reasons for its popularity. 1. E-mail marketing is often reported as second only to search marketing as the most effective online email list marketing tactic. So an exact return on investment can be tracked and has proven to be high when done properly. 2. E-mail is a popular media of communication that over half of Internet users check or send e-mail daily.
Transactional e-mails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment. 4. Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them. 5. E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages. Through e-mail marketing, marketers can well exchange with customers so as to increase revenues, grow your business and get ahead of your competition. The following are 7 steps to enhance your E-mail marketing competitiveness.